Sellers

The Importance of Choosing the Right Agent

Eighty-five percent of sellers were assisted by a real estate agent when selling their home, according to National Association of Realtors’ research, and 79 percent of buyers purchased their home through a real estate agent or broker.  However, and most importantly, NAR studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.  Your choice of a Realtor to represent you definitely matters!

It matters up front: When selling your home, I can give you up-to-date information on what is happening in the marketplace with the price, financing, terms and condition of competing properties.  These are key factors in getting your property sold at the best price, in the shortest amount of time and with minimum inconvenience to you.  I can recommend repairs or cosmetic work that will significantly enhance the salability of your property.  Choosing an agent with knowledge, experience and qualified contacts will provide the framework for marketing your property successfully.

Your specific marketing campaign is critically important:  In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings the buyer.  Acting as your representative, I will be the marketing coordinator, disbursing information about your property to other real estate agents and to the public through the Multiple Listing Service and other cooperative marketing networks, holding open houses for agents and for the public, and listing your property on the Internet and in newspaper and magazine advertising, etc.  A strategic, market-proven campaign truly makes dollars…and sense…in the successful sale of your property.

Only licensed Realtors show your home:  By ensuring that all prospects are accompanied by licensed agents while viewing your property, and by utilizing the efficient services of Centralized Showing Service (CSS) in scheduling all showing appointments, I am able to give you peace of mind during the selling process.

Finely tuned negotiation skills lead to a successful sale and smooth closing:  By helping you to objectively evaluate each buyer’s proposal without compromising your marketing position, I can guide you toward a binding, win-win agreement that will most likely proceed to a successful, stress-free closing.  By choosing the most qualified, experienced, meticulous and caring agent, you are ensuring that you are in the best position to achieve a timely and smooth closing that achieves your goals.

Your Choice Makes All The Difference!